B2B SaaS — The Unique Mentality of Top Enterprise Sales Pros

To understand what it takes to achieve exceptional performance in enterprise sales, as opposed to mid-market or SMB sales, I recently interviewed a dozen experts whom I regard as my informal “brains trust” on this topic.

This group included three former CEOs; several former major-account execs at global players such as IBM, Cisco, and SAP; a former global sales…

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